With performance and especially efficiency that should scare Intel, Windows PCs running Qualcomm's latest Snapdragon X Elite have strong appeal for content creators. The current problem is a lack of apps, but Blackmagic Design just announced that its popular (and free) DaVinci Resolve 19 (beta 3) video editing and effects software now supports Windows machines running the new chip. "DaVinci Resolve 19 beta 3 now supports Qualcomm's new all in one CPU, NPU and GPU processor for Windows, Snapdragon X Elite," Blackmagic Design wrote in a press release. "DaVinci Resolve has been fine tuned to optimize performance of the DaVinci Neural AI Engine, with NPU acceleration giving customers up to 4.7x faster performance of AI tools such as magic mask and 2x faster performance for smart reframe on computers using this new processor." All the DaVinci Resolve 19 tools found on Intel PCs and Macs are on the Qualcomm platform as well.

Blackmagic Design released its annual NAB 2024 update and announced over a dozen new products, including a new version of its popular DaVinci Resolve editing suite. Other key products include the Micro Color Panel for DaVinci Resolve on iPad, a 17K 65mm camera and the Pyxis 6K cube camera. DaVinci Resolve has become a popular option for editors who don't want to pay a monthly subscription for Adobe's Premiere Pro, and is arguably more powerful in some ways. The latest version 19 takes a page from its rival, though, with a bunch of new AI-powered features for effects, color, editing, audio and more. Starting with the Edit module, a new feature lets you edit clips using text instead of video.